Pico was founded in 1969 in Singapore. Incorporated in Singapore as a private limited company delivering exhibition stand-building work in 1970S. Expanded into China, Asia, Europe and North America in 1980S. Expanded into Vietnam and the Middle East in 1990S. Pico is a global group of agencies specialising in engaging people, creating experiences and activating brands for businesses, institutions and governments.Innovative, insightful and inspired, Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution. Our strength is inspired by the diversity of our some 2,000 professionals working in around 40 major cities worldwide and from the depth of our understanding of different cultures and industry practices. We are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, digital and technology solutions.